Case Study:
Organized Retail

Client Name: Confidential
Services Rendered: Skills Gap Analysis, Skills Research, Formulation of Strategy, Planning, and execution of training program.

Week
Turn Around Time
Trainees interviewed
Trainees Delivered
%
Productivity Enhancement
Retail-Industry

Case Study:
Organized Retail

Client Name: Confidential
Services Rendered: Skills Gap Analysis, Skills Research, Formulation of Strategy, Planning, and execution of training program.

Week
Turn Around Time
Trainees interviewed
Trainees Delivered
%
Productivity Enhancement

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 percent of the country’s Gross Domestic Product (GDP) and around 8 percent of the employment. India is the world’s fifth-largest global destination in the retail space.

Indian Retail Industry has immense potential as India has the second largest population with affluent middle class, rapid urbanization and solid growth of the internet.

Market Size:
India’s retail market is expected to increase by 60 percent to reach US$ 1.1 trillion by 2020, on the back of factors like rising incomes and lifestyle changes by middle class and increased digital connectivity. While the overall retail market is expected to grow at 12 percent per annum, the modern trade would expand twice as fast at 20 percent per annum and traditional trade at 10 percent. Indian retail market is divided into “Organised Retail Market contributes 93 percent of the total sector and “Unorganised Retail Market contributes the rest 7 percent of the sector.

India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020. Online retail is expected to be on par with the physical stores in the next five years and has grown from 23 percent to $17.8 billion in 2017.

India’s total potential of Business to Consumer (B2C) is estimated to be US$ 26 billion, of which $3 billion can be achieved in the next three years from 16 product categories, according to a study by Federation of Indian Chambers of Commerce and Industry (FICCI) and Indian Institute of Foreign Trade (IIFT).

India is expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and the rapid increase in the number of internet users. Various agencies have high expectations about the growth of Indian e-commerce markets. Indian e-commerce sales are expected to reach US$ 120 billion! by 2020 from US$ 30 billion in FY2016. Further, India’s e-commerce market is expected to reach US$ 220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025, led by faster speeds on reliable telecom networks, faster adoption of online services and better variety as well as convenience

India’s direct selling industry is expected to reach Rs 159.3 billion (US$ 2.5 billion) by 2021 if provided with a conducive environment through reforms and regulation.

India is expected to become the world’s third-largest consumer economy, reaching US$ 400 billion in consumption by 2025.

Luxury market of India is expected to grow to US$ 30 billion by the end of 2018 from US$ 23.8 billion 2017 supported by growing exposure of international brands amongst Indian youth and higher purchasing power of the upper class in tier 2 and 3 cities, according to Assocham.

The size of modern retail in India is expected to reach US$ 11.25 billion in 2019 from US$ 70.45 billion in 2016.

Client: A Big Mall Owner
State: Kerala
The Issue: The client which approached us is a big mall owner based out of Kerala. The product that he produces is highly driven by man power. He had made a huge investment in the infrastructure. His mall was unique in every sense with everything new and modern. However, the problem faced by him was of trained manpower. There are not enough skilled manpower that could meet the standards of his mall. This was resulting in walk-ins having second thoughts about visiting the mall. The situation was really bad and affecting the business.

Solution: We sent a team over to clients location in order to really evaluate the conditions and understand what needed to be done. We could realize one thing for a fact that the manpower had to be sourced locally as knowledge of the regional language was a must. Our role here was to filter and motivate local youth to join the local business and contribute to the economy. Our team soon started their work.

Results:
Total Time: 4 Weeks
Week 1: Campaigning for the company.
Week 2: 12500 prospective candidates collected
Week 3: Filtered and enrolled 3624 Neem Trainees
Week 4: Training started

The client is more than glad that we intervened. His new workforce is producing wonders for him. He is back into the competition and is now ready to take over the market. The walk-ins have also started to recommend the mall for shopping needs.