Case Study:
Hand-looms and Handicrafts

Client Name: Confidential
Services Rendered: Skills Gap Analysis, Skills Research, Formulation of Strategy, Planning, and execution of training program.

Week
Turn Around Time
Trainees interviewed
Trainees Delivered
%
Productivity Enhancement
handlooms and handicrafts

Case Study:
Hand-looms and Handicrafts

Client Name: Confidential
Services Rendered: Skills Gap Analysis, Skills Research, Formulation of Strategy, Planning, and execution of training program.

Week
Turn Around Time
Trainees interviewed
Trainees Delivered
%
Productivity Enhancement

Industry Background: The Indian handicraft and handloom industry form an integral part of the rich cultural heritage of the country. It is an unorganized, decentralized, labor intensive cottage industry which provides employment to craftspersons in rural and semi-urban area.

There are around 23 million people engaged in this industry today and the tangible contribution by this sector is evident in significant export earning with major destinations being developed markets like US, UK, UAE, Germany, France, LAC, Canada etc.

The global market for crafts is projected to reach around USD 700 billion by 2019, India’s present share is below 2 percent, representing the significant growth opportunity.

Strengths Of The Sector :
Availability of abundant and cheap labor
Use of Local Resources
Low capital investment
Unique craftsmanship

As a low carbon footprint industry (using natural and organic material), it has environmental benefits too.

Challenges Faced By The Sector :
Low literacy and education level
Poor exposure to modern technological skills
Lack of adequate finance
Poor institutional framework

At a macro level – competition from mechanized goods.

Efforts Taken By The Government: Weaver’s Service Centres of the office of DC Handloom under the Ministry of Textile, plays the pivotal role in skill upgradation, capacity building and provide technological intervention to handloom weavers for better productivity as artisan engaged in production need to be reminded and made aware of the value of their skills and also to upgrade it continuously.

Mega Handloom Clusters scheme: In developing clearly identified geographical locations that specialise in specific products, skill upgradation imparting design inputs, improving infrastructure facility and health facilities to meet and understand the changing demands both at domestic and at international level.

India Handloom Brand: Launched on occasion of first national Handloom Day on August 7, 2015, for branding high-quality handloom products with zero defects and zero effects on the environment.

Also, a MoU was signed between Ministry of Textiles and Ministry of Skill Development and Entrepreneurship to promote skill development and Entrepreneurship in handloom industry.

Some More Problems Faced By The Sector :
Lack of professional guidance that is available to artisans in product design to cater to swift changes in consumer tastes and preferences. To address this concern, NIFT has integrated the craft cluster initiative into it is curricular that allows students to work in collaboration with artisans and weavers from different geographical areas of the country. For example, NIFT (Chennai) has been working with Kozhikode cluster in Kerala which deals predominantly with 2-age-old crafts of region viz. handloom weaving and uru.

The absence of direct marketing outlets and difficult access to urban areas persist as challenges to artisans today. Therefore market linkages of artisans and cluster have to be strengthened, technology can be used for this purpose, e-commerce is thus a priority of the Ministry of Textiles.

The craft sector can benefit through multi-stakeholder approach by increased participation of different stakeholders, each of whom can support artisans in different ways. For example, Aqua weavers of North East Development Finance Corporation, an Assam based organization which turned to the perennial and polluting water hyacinth to come up with the range of interesting products like bags, home décor, utility products.

Client: A chanderi silk manufacturer
State: Madhya Pradesh

The Issue: The client which approached us is a big chanderi silk manufacturer based out of Madhya Pradesh. The product that he produces is highly driven by man power. His industry relied on the traditional techniques of production. The issue in hand was that the young artisans working for him were very few in number. Anyways the number of people in the trade is diminishing by the day. Add to it the demand pressure from the international market was also killing. The clients business was dying a slow death. Something had to be done other the client would have to close his shop soon.

Solution: We sent a team over to clients location in order to really evaluate the conditions and understand what needed to be done. We could realize one thing for a fact that the manpower had to be sourced locally as chanderi production is very local talent. Our role here was to filter and motivate local youth to join their heritage trade. Our team soon started their work.

Results:
Total Time: 4 Weeks
Week 1: Campaigning for the company.
Week 2: 10000 prospective candidates collected
Week 3: Filtered and enrolled 4500 Neem Trainees
Week 4: Training started

The client is more than glad that we intervened. His new workforce is producing wonders for him. He is back into the global competition and is now ready to take over the market.